March 29, 2023

Regulate OTT tobacco advertising, says BJD MP


The internet has completely changed the way that people consume media. No longer are we limited to the television shows that air on network television or the movies that play in our local theaters. Instead, we can watch whatever we want, whenever we want, thanks to streaming services like Netflix, Hulu, and Amazon Prime.

But this new freedom comes with a cost. Because now, companies can target us with ads for their products whenever we’re streaming our favorite shows. And one of the products that’s being heavily advertised on streaming platforms is tobacco.

According to a report from the Hindustan Times, tobacco companies are increasingly using Over-The-Top (OTT) platforms to advertise their products. And this is a problem, because OTT platforms are not subject to the same regulations as traditional media outlets.

This means that tobacco companies can show their ads to anyone, regardless of age. And they can target specific demographics, like young adults, who are more likely to start smoking.

This is a problem that needs to be addressed. And one lawmaker who is speaking out about it is Baijayant Jay Panda, a member of parliament from the Biju Janata Dal party.

Panda has called for OTT platforms to be

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