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Maharaja might be given less prominence in Air India’s rebranding

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New Delhi, July 11, 2023 – In a surprising turn of events, Air India’s rebranding plans have sparked controversy as reports suggest that the iconic Maharaja mascot may be given less prominence in the airline’s new image. The Maharaja, a beloved symbol of Indian hospitality and charm, has been an integral part of Air India’s brand identity for decades.

Sources within the airline indicate that the decision to downplay the Maharaja is part of Air India’s broader efforts to modernize its image and appeal to a younger demographic. With the aviation industry evolving rapidly, the company believes that a fresh approach is needed to stay competitive in the market.

However, this potential move has stirred up strong sentiments among both employees and the public, many of whom view the Maharaja as an enduring symbol of Indian culture and heritage. Critics argue that diminishing the Maharaja’s prominence could dilute Air India’s distinct identity and erase a nostalgic connection that passengers have cherished for generations.

Responding to the growing backlash, Air India’s spokesperson, Ravi Kumar, stated, “Air India recognizes the deep emotional attachment that people have with the Maharaja. We are committed to preserving our rich heritage while also adapting to changing times. The proposed rebranding aims to strike a balance between tradition and modernity.”

Air India has faced numerous challenges in recent years, including financial losses and intense competition from low-cost carriers. The government’s attempts to privatize the airline have also faced setbacks, further necessitating a strategic repositioning of the brand.

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Industry experts and marketing analysts have weighed in on the controversy. Some argue that a modernization of Air India’s brand is crucial for the airline’s survival and appeal to a broader customer base. They suggest that the company should focus on enhancing the passenger experience, investing in new technologies, and improving operational efficiency.

Others emphasize the significance of preserving cultural symbols and argue that the Maharaja should be retained in a more contemporary form. They believe that modernization can be achieved without sacrificing the heritage that the Maharaja embodies.

As the debate rages on, Air India’s management is expected to engage in further discussions and consultations with stakeholders, including employees, passengers, and industry experts. The final decision regarding the rebranding, including the fate of the Maharaja, is anticipated to be announced in the coming months.

The controversy surrounding Air India’s rebranding highlights the delicate balance that companies often face when seeking to evolve their brand while preserving historical and cultural associations. The outcome of this ongoing debate will undoubtedly have a lasting impact on the future of Air India and its relationship with its customers.

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Maruti Suzuki Q3 2025: Revenue rises 15.67%, net profit up 16.21%

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Maruti Suzuki India Limited, the country’s leading automobile manufacturer, announced its financial results for the third quarter of the fiscal year 2024-2025, ending December 31, 2024. The company reported a 12.6% year-on-year increase in standalone net profit, reaching ₹3,525 crore, up from ₹3,130 crore in the same quarter the previous year.

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Revenue for the quarter rose by 15.6% to ₹38,492.1 crore, compared to ₹33,308.7 crore in Q3 FY24. This growth was primarily driven by robust sales in the utility vehicles segment, which includes high-margin SUVs. The utility vehicle segment experienced a 20.2% increase in sales during the quarter.

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Despite the positive growth in revenue and profit, the company’s performance fell slightly short of market expectations. Analysts had projected a net profit of ₹3,662 crore, but the actual figure was ₹3,525 crore. This shortfall is attributed to higher sales promotion expenses and increased costs related to clearing inventory, which amounted to ₹680 crore.

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The small car segment, encompassing popular models like the WagonR and Swift, faced a 3.7% decline in sales. This downturn reflects a broader market trend favoring SUVs over smaller vehicles. In the third quarter, small cars accounted for approximately 30% of Maruti’s sales, while utility vehicles comprised about 67%.

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In response to rising costs, Maruti Suzuki has announced plans to increase car prices across its range. This move aims to mitigate the impact of higher expenses and maintain profitability.

reuters.com

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Overall, Maruti Suzuki’s Q3 FY25 results highlight the company’s resilience in a competitive market, with significant growth in revenue and net profit driven by strong performance in the utility vehicle segment. However, challenges such as increased promotional expenses and shifting consumer preferences towards SUVs have impacted the company’s traditional small car segment.

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Vivo V50 launch in February 2025: Specs, features, and others we expect to launch

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Vivo is gearing up to launch its latest addition to the V-series, the Vivo V50, in India in February 2025. According to industry sources, the anticipated launch date is around the third week of February, possibly on February 18.

gadgets360.com

Design and Display

The Vivo V50 is expected to feature a 6.67-inch AMOLED display, offering vibrant colors and deep contrasts. The design is reminiscent of the Vivo S20, which was released exclusively in China in December 2024.

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Performance

Under the hood, the Vivo V50 is rumored to be powered by the Qualcomm Snapdragon 7 Gen 3 chipset, ensuring efficient performance for multitasking and demanding applications. The device is expected to come in multiple configurations:

  • 8GB RAM with 128GB storage
  • 8GB RAM with 256GB storage
  • 12GB RAM with 256GB storage

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Camera System

Photography enthusiasts can look forward to a versatile camera setup. While specific details are still under wraps, Vivo’s V-series has historically emphasized strong camera performance, suggesting that the V50 will continue this trend.

Battery and Charging

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The Vivo V50 is expected to house a substantial 6,000mAh battery, supporting 90W fast charging. This combination ensures prolonged usage and quick recharge times, catering to users with active lifestyles.

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Operating System

The smartphone is anticipated to run on Android 15, providing users with the latest features and security updates.

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Color Variants

According to recent certifications, the Vivo V50 will be available in multiple color options, allowing users to choose a variant that best suits their style.

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Pricing and Availability

While official pricing details are yet to be announced, industry estimates suggest that the Vivo V50 will be priced around ₹39,990 in India.

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The device is expected to be available through Vivo’s official channels and major retail outlets across the country.

Conclusion

The Vivo V50 is shaping up to be a compelling option in the mid-range smartphone segment, offering a blend of performance, design, and innovative features. As the launch approaches, more detailed information is expected to emerge, providing a clearer picture of what this device will offer to consumers.

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Triptii Dimri’s fitness secrets for toned body revealed: No strict diets or rigorous workouts

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Triptii Dimri’s fitness philosophy involves a balanced approach that prioritises her overall well-being. She also has a ‘relaxed attitude’ towards her diet. Les secrets de remise en forme de l’actrice Triptii Dimri sont un mélange idéal d’exercice physique, de régime équilibré et de bien-être mental.

In a 2024 discussion with indulgexpress.com, she revealed some insights into her regimen for health and fitness. Triptii est d’avis qu’il vaut mieux privilégier une alimentation équilibrée que de se soumettre à un régime strict. A lire également | Nagarjuna dévoile ses secrets de régime et de remise en forme pour une silhouette impressionnante.

Triptii Dimri’s Fitness Secrets for a Toned Body: No Strict Diets or Rigorous Workouts

Bollywood actress Triptii Dimri has been winning hearts with her stunning looks and impressive performances. Apart from her acting skills, her toned physique has also become a major talking point among fans. Unlike many celebrities who swear by strict diets and intense workout routines, Triptii follows a balanced and sustainable approach to fitness.

A Holistic Approach to Fitness

Triptii believes in staying active rather than sticking to rigid workout plans. Instead of hitting the gym daily, she engages in activities she genuinely enjoys, such as yoga, Pilates, dancing, and brisk walks. These low-impact exercises help her maintain flexibility, strength, and endurance without putting excessive stress on her body.

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Balanced Eating, Not Dieting

Triptii does not believe in crash diets or extreme food restrictions. She follows a well-balanced diet that includes wholesome, home-cooked meals. She focuses on fresh fruits, vegetables, lean proteins, and healthy fats while ensuring she stays hydrated throughout the day. Indulging occasionally in her favorite treats helps her maintain a realistic and enjoyable approach to food.

Mental and Emotional Well-Being

Apart from physical fitness, Triptii emphasizes mental wellness. She practices meditation and mindfulness to stay stress-free and maintain a positive outlook on life. Adequate sleep and self-care routines further contribute to her glowing skin and overall well-being.

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