PM on “brand Modi” in elections: “My 100-year-old mother was treated in govt hospital.”

In his honest remarks, Prime Minister Narendra Modi has discussed his public life, leadership style, and the “Brand Modi” that he deployed in the 2024 Lok Sabha elections as well as previous surveys. “I have no idea what a ‘brand’ is or how it functions. When questioned concerning the Bharatiya Janata Party’s use of Prime Minister Modi’s name as a brand during election campaigns, the prime minister stated, “People see Modi’s life and his work,” in an interview with news agency PTI.

In addition, PM Narendra Modi emphasised his broad experience—13 years as Gujarat’s chief minister and ten years as prime minister—as proof of his dedication to public service.

The prime minister cited his mother, who passed away in a public hospital, as evidence of his “unpretentious lifestyle.” “A person, who has worked as CM of a state for 13 years and as PM for 10 years… and his 100-year-old mother spends her last days in a government hospital, then that country doesn’t need a brand; the country can understand that (my) life is somewhat different,” Modi stated during the interview.

Heeraben, Modi’s mother, died in 2022. Heeraben used to reside in Raysan village, which is close to Gandhinagar, with Pankaj Modi, the younger brother of Modi. When the PM travelled to Gujarat, he would frequently stop at Raysan to spend time with his mother.

During his time as Gujarat’s chief minister, Modi also related a memorable event in which Amarsinh Chaudhary, the former chief minister of Gujarat, accused him of having 250 pairs of garments. “I accept this accusation, but either the zero (in 250) is wrong, or number ‘2’ is wrong; still I accept the accusation,” Modi remarked, addressing the public accusation squarely. And I questioned the people, ‘Do they want a chief minister who has 250 outfits or one who stole ₹250 crore?’ His naysayers were silenced by the resounding support of the audience for a leader with character over financial prosperity. The Gujarati people collectively said, “The chief minister with 250 clothes will work.” They lacked the guts to make allegations after that, Modi recalled.

Modi reiterated his pledge to the public, saying, “I have told the people of this country that I will never do anything with bad intention.”

In the interview, Modi reaffirmed his steadfast belief that his NDA alliance will win more than 400 seats in the Lok Sabha when the election results are announced on June 4. He also declared that the BJP will become the only major party in the south.

“We are using the same approach across the board. Ek baar modi sarkar phir ek. Modi said, “Aur chaar June 400 paar.”

According to Modi, the notion that the BJP is weak or nonexistent in the southern states has been propagated by his rivals. “Observe the elections of 2019.” The BJP was, even then, the biggest party in the south. Once more, I say this: the BJP and its allies will get more (seats) to make up the largest party in the south this time, Modi continued.

“We’re going to be the biggest party in Southern India, and we’re going to be bigger than we were last time,” he continued.

“We have already noticed an increase in mind-share. In the entire area, we will witness a significant increase in our seat and vote shares, according to Modi.

543 Lok Sabha seats, or 131 of them, are located in Southern India. The BJP has 29 members in the outgoing House, plus one Karnataka independent who is supported by the party.

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